Client
COSBOA
Service
Campaigns
Communications
Content
Sector
Public

The Challenge

Democratising cyber security by creating a “Cyber Warden” in every small business: a non-technical peer who champions basic, effective digital hygiene and safety protocols. Small businesses are the backbone of the economy but remain highly vulnerable to cyber threats, with 95% of attacks caused by human error. COSBOA needed a national program to move beyond technical jargon and drive genuine behavioural change among small business owners and their employees, making cyber safety a shared, simple, and proactive responsibility.

Our REsponse

Execution

Built on Articulate Rise and published via LearnDash, the program uses gamified, self-paced modules, webinar

Mode
Advocacy Research
Campaign Creative
Reach

A comprehensive Learning Management System (LMS) featuring an introductory foundation course, three core levels of training, and an extensive “always-on” digital resource hub.

IMPACT

Over 27,000 graduates and 22,600+ enrollees to date, with a 28% increase in brand awareness and 14M national audience reach through 2,000+ media stories.

Insights

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July 23, 2026
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