Our Research

The research backs this up. 78% of people say they'd rather watch a short video to learn about something than read an article. At the same time, trust in traditional media and institutions is falling. Only 48% of Australians now trust traditional media, down six points in a single year, and two-thirds believe leaders deliberately mislead them. But trust in peer networks expressed through digital channels remains strong. When the right people talk to each other on camera, audiences listen in a way they simply won't for a press release or a polished brand video.

And then there's AI. 72% of Australians are now finding information through AI-mediated search platforms, up from 57% last year, and a significant proportion never click through to the source content at all. They read the summary and move on. That means if your content isn't being surfaced and accurately represented by AI, you're invisible to a growing share of your audience. The content AI rewards is recent, collaborative and rich in transcript and metadata. A Studio Anywhere session, featuring multiple voices, published regularly, with full transcripts generated automatically, is exactly the kind of content that gets found.

When you bring the right stakeholders into that conversation, something else happens too. Their networks become part of your distribution. Your reach doesn't just grow. It multiplies.Studio Anywhere makes all of this possible for any organisation, at any time, without the cost or complexity that used to make it out of reach.

When you bring the right stakeholders into that conversation, something else happens too. Their networks become part of your distribution. Your reach doesn't just grow. It multiplies.Studio Anywhere makes all of this possible for any organisation, at any time, without the cost or complexity that used to make it out of reach.